![]() To provide important information quickly, in a standard format.As a credibility checkpoint (a physical location carries much weight within their algorithm).How does Google use GBP listings? In a variety of ways: Yes, much of this traffic will be branded search, but anything you can do to make your company easier to reach is helpful, especially if you run a local business that serves people at your location.Īnd, if you do everything with your listing correctly, your business will start showing up in service- or product-specific searches AND potentially competitor-branded searches. ![]() So you’re in the game, whether you want to be or not.Īlso, keep in mind that this is free advertising for you from Google, and that’s never a bad thing. Anybody with a Google account can make one from scratch or update an existing listing. This may shock some, but you don’t have to be a business owner – or even an employee – to create a Google Business Profile (GBP) listing. It’s important to note that even if you don’t want to bother, chances are that someone else will. Google Business Profile (formerly Google My Business) Listings: The Basics Local search is an integral element of a comprehensive digital marketing campaign, and Google Business Profile is a huge and ever-growing factor. Regardless of whether you are a local, regional, national or international company, the simple answer is YES. Optimizing your Google Business Profile page takes time and effort, and keeping it updated takes even more. Google now refers to this service as Google Business Profile. How You Can Make The Most Of Your Google Business Listing & Rank Higher Locally (Updated for 2023)Ī version of this article was originally published in 2019 but has been updated to reflect the most recent Google My Business advantages for businesses as of March 2023.
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